Dharf.com is a high-end pet accessory company based in Sydney, Australia. It's unique and clever pet products are almost guaranteed to start a conversation and a smile. Dharf began with two simple styles: bandanas and bow ties for dogs. Recently, the company has evolved into featuring innovative accessories and new products lines for all pets!
Their presence and revenue generation online has been minimal since they started. Ninety-five percent of Dharf’s revenue stream came from attendance at local markets around Australia which proved to be costly.
Our strategy excluded any search campaigns. For products that tend to be uncommon, search campaigns are not usually recommended. Since potential customers need to visualize and understand the product to make a purchase, the ideal mediums for this type of client are display and social media marketing.
We decided to run campaigns on Adwords and Facebook. It gave us an excellent way to have a large volume ability to target based on interest and topics. Luckily, Dharf had collected a fairly large database of emails from past website visitors and clients.
We were able to upload the list to Facebook and target the same users while also creating campaigns to target a new lookalike audience.
Despite a limited budget and only two Ad platforms to focus on, we achieved significant results for Dharf.com. We increased conversions in its online store as well as garnered a high degree of engagement with potential clients through Social Media.